More clients.
Better conversations.
ATSpro replaces separate email tools with multi-step outreach campaigns built directly into your recruitment CRM. Run spec candidate introductions, BD sequences, and re-engagement campaigns \— with open tracking, merge tag personalisation, and a BD pipeline kanban to manage every client relationship.
- 14-day free trial
- No credit card required
- Cancel anytime
Multi-step sequences. Personalised at scale.
Most recruitment agencies send cold emails one at a time, or use generic sequences that feel like mass mail. ATSpro’s campaign builder lets you create multi-step sequences with automatic follow-ups, personalised using merge tags pulled from your contact and candidate database.
- Multi-step email sequences with configurable delay days between each step
- Merge tags for contact data: {{first_name}}, {{company_name}}, {{job_title}} and more
- Candidate merge tags for spec introductions: {{candidate_full_name}}, {{candidate_skills}}
- Open rate, click rate, reply rate, and bounce tracking per campaign and per step
- Unsubscribe management built in — handles opt-outs automatically and logs them
Introduce your best candidates before they’re even asked for.
The Most Placeable Candidate (MPC) engine identifies your strongest available candidates and suggests which client contacts to approach with a spec introduction. ATSpro pre-builds the contact list and drafts the campaign — you review and launch.
- MPC engine surfaces candidates who are ready for spec introductions
- AI-suggested target contact list built from your client database
- Branded candidate PDF generated and attached automatically
- Spec campaign templates pre-loaded — personalise and launch in minutes
- Reply tracking linked back to the candidate record — interested clients move to pipeline
“it's got the functionality you'd typically expect from tools at twice the price”
Every prospect tracked. Nothing left to gut feel.
Business development in recruitment lives and dies by follow-up. ATSpro’s BD pipeline kanban tracks every prospect from cold through to active client — with SLA warnings when someone has been sitting in a stage too long, and drag-and-drop to move them forward.
- Kanban board with customisable stages: Cold, Contacted, Interested, Meeting, Client
- SLA warnings — amber and red flags when contacts sit in a stage too long
- Drag-and-drop to move contacts between stages
- Contact enrichment via Apollo — find emails and phone numbers per contact
- Activity timeline per contact — every email, call, campaign, and note logged
Agencies on ATSpro move faster
Pooled medians across our most active agencies, measured in-platform, July 2026. Speed of hire excludes the candidate’s notice period.
“Since implementing ATSpro, we've seen a significant improvement in the way we manage our recruitment process. The platform is intuitive, reliable and has helped us streamline candidate tracking, improve team collaboration and reduce administrative workload.”
All testimonials are from named UK recruiters. Verifiable on LinkedIn.
Outreach Campaigns FAQs
Does ATSpro replace tools like Mailchimp, Lemlist, or Instantly for recruitment outreach?
For recruitment-specific outreach, yes. ATSpro’s campaign builder is designed specifically for recruiters — it connects to your contact and candidate database, supports spec candidate introduction templates with candidate merge tags, and links replies back to the relevant candidate or contact record. Generic email tools don’t know who your candidates or clients are.
What are merge tags and how do they work?
Merge tags are placeholders in your email template that are replaced with real data when the email is sent. For example, {{first_name}} becomes the recipient’s first name, {{company_name}} becomes their company. For spec candidate campaigns, tags like {{candidate_full_name}} and {{candidate_skills}} pull from the candidate record you attach to the campaign. This makes every email feel personally written.
What is an MPC campaign in ATSpro?
MPC stands for Most Placeable Candidate. An MPC campaign is a spec introduction — you identify a strong candidate who is actively looking and run an outreach campaign to relevant client contacts introducing them. ATSpro’s MPC engine surfaces strong candidates for spec campaigns, pre-builds the target contact list, and auto-generates a branded candidate PDF to attach. It’s one of the highest ROI activities in recruitment.
How does the BD pipeline differ from the client CRM?
The client CRM stores all company and contact information. The BD pipeline is a kanban board specifically for tracking the sales process from prospect to active client. A contact can exist in your CRM without being on the BD pipeline — you add them to the pipeline when you start actively working to win their business. They move through stages (Cold, Contacted, Interested, Meeting, Client) with SLA warnings if they stall.
Can I control how many emails get sent per day?
Yes. Each campaign has a daily send limit setting, capped at 100 emails per day to protect your sender reputation. Emails are distributed across working hours rather than sent in a single burst. You can also set a specific reply-to address so replies land in the right inbox.
Is there a free trial of ATSpro outreach?
Yes — 14 days, full access, no credit card required. You can build campaigns, import contact lists, and launch your first sequence within minutes of signing up. After the trial it is £49/user/month with no long-term contracts.
Automated data retention, consent tracking, and right-to-be-forgotten workflows.
Your data is isolated and secure. Role-based access controls for your team.
Automated RTW expiry alerts and document verification workflows.
Every connection is encrypted in transit, and your data is encrypted at rest.
Your data is hosted in UK and EU data centres — it never leaves the region.
Launch your first sequence today.
14-day free trial · No credit card required · Campaigns, MPC, and the BD pipeline included at £49/user/month
- 14-day free trial
- No credit card required
- Cancel anytime