Thinking of leaving Firefish?

ATSpro vs Firefish

Firefish is a solid UK-built system. ATSpro goes further — a deeper AI assistant, geographic intelligence with radius search, 14 AI agents, and a lower all-in price. Here is the honest comparison.

Firefish is one of the better UK-built systems. ATSpro goes further on AI.

Firefish has genuine strengths — it was built for UK agencies and has solid CRM fundamentals. Where it falls short is AI depth. ATSpro's AI assistant controls your entire CRM with 80+ tools. Firefish has automation features, but nothing comparable to a command interface that takes real actions.

Geographic intelligence changes how you work. Firefish doesn't have it.

Plot every candidate on a live map. Draw a commute radius around any role location. Select everyone inside and bulk enrich, campaign, or submit CVs in one operation. This feature alone saves hours per week on any role with a location requirement. It does not exist in Firefish.

14 AI agents vs basic automation.

ATSpro has 14 specialised AI agents handling outreach, submissions, interview scheduling, feedback chasing, offer generation, invoicing, aftercare, and more — all running in the background with human-in-loop approval. Firefish's automation is rule-based and more limited in scope.

ATSpro is cheaper and more complete.

At £49/user/month with everything included — timesheets, invoicing, compliance documents, AI agents, careers site, job boards — ATSpro typically comes in lower than Firefish for the equivalent feature set. No add-on decisions, no module pricing.

Feature by feature

Pricing
ATSproFirefish
Price per user
£49/month — all features included
£60–90+/month (est.)
Free trial
14 days, full access, no card required
Demo-led
Contract
Monthly, cancel anytime
Annual typical
Data migration
Included free
Implementation fee
AI & Automation
ATSproFirefish
AI assistant (takes real actions)
80+ tools — sends emails, creates jobs, reports revenue
No comparable feature
Geographic map + radius search
Live map, radius search, bulk actions — unique in market
Not available
Built-in AI agents
14 agents covering full recruitment lifecycle
Basic automation
AI candidate matching
Vector + weighted scoring, included
Available
AI email composition
Included
Limited
UK Compliance
ATSproFirefish
Regulation 15 & 17 documents
Built in — templates, e-signature, tracking
Limited native support
Right to Work (Home Office framework)
Full List A & B — all visa types
Basic
GDPR consent management
5-state lifecycle, included
Available
E-signatures
Built in — no DocuSign needed
Third-party required
Platform
ATSproFirefish
Careers site builder
6 templates, custom domain, included
Available
UK job boards
Reed, CV-Library, Totaljobs, Indeed, LinkedIn + more
Available via integrations
Timesheet & invoicing
Full temp/contract workflow, Xero/QB sync — included
Limited
Client portal (live lists)
Real-time shortlists with WebSocket feedback sync
Basic
Executive search tools
Dossiers, live shortlists, panel management, competency scoring
Limited
Outreach campaigns
Multi-step, reply detection, BD cadences
Available

Firefish pricing estimated from publicly available sources. ATSpro pricing is £49/user/month, all features included.

Free migration from Firefish

We migrate candidates, companies, contacts, jobs, and history. Most agencies are live within a week.

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